The after-effects of getting booked out are various and splendiferous. You laugh more, chaos turns into clarity and holy wow, you sleep like a rock. But what do you do after you’re booked out?
After the hustle of getting booked out 3, 6 or 12 months in advance the task list can seem a little bare.
Here are the top ten things you should do once you’ve achieved that sugary delight of being booked out.
Life after THE CHANGE (AKA being booked out):
I don’t mean a tiny glass of gin, now is the time to reconnect with your friends and family that you’ve probably been too busy to spend time with. Buy the first round of drinks and let them know you’re celebrating your new found status.
Pro-tip: do this with your biggest supporters and peeps who tell the world how awesome you are. Show your thanks by buying the first round of burritos and gin.
(Are they half a world away? A digital thank-you card or e-gift card is always appreciated.)
Make sure to let your past clients know that there will always be a place in your heart (and scheduler) for them. Schedule in monthly emails to check in on how they’re doing. Send them postcards. Make the time to show you care. This not only encourages a positive relationship but also helps when you’re looking for new clients again. (Past buyers are future buyers.)
The sweet satisfaction of buying a new laptop or signing up for a website rebrand or hiring a systems person to help you streamline things is incomparable. Feel like a REAL adult and tell the internet, “I’m a BALLER NOW!”
Take a look at when the booked out status is going to run dry and make sure to start planning and preparing a month or so in advance for re-launching or filling up your client spots. Nothing worse than living on Cloud 9 only to find out that you forgot to fill it up.
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Make your life easier when you have to fill up your spots by taking the time now to grow your audience. Run webinars, host Twitter chats, jump on Periscope, create new opt-ins, give back to the internet to grow your following.
By being booked out, you’re going to have a wait-list to start working with you. Have a private, earlier launch to these specific people because they’re showing lots of interest. Make sure to give them something fun, free and special for being on the wait-list in between your spots opening.
That’s right. You’re in demand, overlord, which means you can raise your rates now. Consider this your level-up moment! Let everyone know your rates are increasing and if you have a couple of one-off spaces give them a chance to buy them.
Nothing gets people as excited like a deadline.
Ahhhh, the sleep of the booked out is one of the finest things in life. Sayonara, 2am money-stress wake-ups!
When you’re hustling hard, fun gets bumped to the back like a dude at a ‘girl’s night’ bar line. What’s a hobby you haven’t done in a while or even better, one you haven’t tried yet? Time to discover what you enjoy doing outside of business and hustling. It’s a good time to take a long weekend away as well, you’ve earned it.
Time to do development work on yourself. Is there a skill you’ve been putting off to launch your new thing? Has a new social media platform emerged that you wanna play with? By figuring out how to be client catnip, book out your business, time to improve your skills for them and you.
Make YOUR clients (and your bank account) HAPPY
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