Making sure you’re booked out months in advance is super stressful when you’re already overwhelmed with your current client work.
I get it.
For the past few years, I’ve been consistently booked out at least 6-12 months at a time. I know it sounds like a mega-brag, but it certainly didn’t start out that way.
(You are not alone!)
Story time, friends. Come sit close to my whiskey breath like your dear old grandpa.
When I first left my full-time gig and branched out on my own, I thought I was set. I had 5 high paying clients locked in for VIP days as a marketing strategist. Solid start!
I thought they would keep booking themselves so sat back and focused on working on my clients' work.
Half-way through the month, I realized I had ZERO clients booked for next month.
All of a sudden I was fumbling around in a hamster wheel of tactics trying to find new clients while getting my work done. All too often I ended up fucking up in one area, or worse, letting down a client.
My hustling was never ending and exhausting.
This is something that I not only see happening for my Be Booked Out students before they sign up, but I also see it all over internet.
There’s honestly just not enough time in the day to work with clients, get client work done, AND make sure you have enough clients lined up for next month.
You’ll end up burning yourself out.
The way to avoid this is to set a marketing system in place and structure your business for success right now.
LEARN ABOUT THE PROVEN MARKETING SYSTEM THAT GETS YOU BOOKED OUT.
Sign up and in 60 minutes I'll show you how your life and business can finally be full of clients, money, and free time.
Bring gin. It's gonna be a boozy doozy.
I could get my clients booked out, but I wasn't at the time. So I had to sit myself down and do the hard things I'd been avoiding.
The key things I had overlooked to do for myself that I was doing for my clients:
I wasn’t packaging services up strategically.
You need to have multiple packages available that basically sell each other. You don’t want to combine all of your services into one shiny package and give all the goods away at once.
That might get you one sale from each client, but if you separate them, it's easier for you and you make more profit per client.
More importantly, the client is happier buying separate packages because they know what result to expect. Vague results = unhappy clients.
My sales page wasn't capturing clients
This is a Seinfeld joke- everybody’s super excited to buy food when they’re hungry, but after they’ve eaten at a restaurant the food no longer has the same value right? Because you’re full.
Same goes with services.
Your services are far more valuable before the work is executed. Once they’re complete, they lose their shiny value.
So you always want to make sure you get paid upfront like a drug dealer.
I wasn’t strategically booking packages for a longer period of time.
I was selling myself short. Booking clients for 10-20 hours on jobs that would realistically take me 35 hours to accomplish. Booking out more time will only help you, and if you finish your tasks ahead of schedule, sweet! It’s time to treat yourself.
Fuck VIP days when you're a newbie/have a small audience.
VIP days sound nice, but you’ll end up giving all the goods away. Your client gets all of your hard work in one day, and then they lose interest in coming back, because you've give them a shit ton of value but zero results.
They basically get a massive TO-DO list from you and feel overwhelmed.
Clients just want results, not more work.
In the end I figured out what I needed to structure, and developed a strategic method. I used the same method over and over AGAIN and realized that’s what my business was missing all along to guarantee work and success.
That’s the key with a PROVEN method, is that it SHOULD work, no matter the type of business.
You can see that with my clients below they all got booked out and they're all in DIFFERENT industries.
Learn more about this PROVEN marketing method that gets you and your friends booked out (cuz there's plenty of clients for everyone).
Sign up with the button below to join the next masterclass on The 6 Step Framework to Be Booked Out.