The Top Ten Things to Do After Being Booked Out

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The after-effects of getting booked out are various and splendiferous. You laugh more, chaos turns into clarity and holy wow, you sleep like a rock. But what do you do after you’re booked out?

After the hustle of getting booked out 3, 6 or 12 months in advance the task list can seem a little bare.

Here are the top ten things you should do once you’ve achieved that sugary delight of being booked out.

Life after THE CHANGE (AKA being booked out):

1. Celebrate
I don’t mean a tiny glass of gin, now is the time to reconnect with your friends and family that you’ve probably been too busy to spend time with. Buy the first round of drinks and let them know you’re celebrating your new found status.

Pro-tip: do this with your biggest supporters and peeps who tell the world how awesome you are. Show your thanks by buying the first round of burritos and gin.

(Are they half a world away? A digital thank-you card or e-gift card is always appreciated.)

2. Care
Make sure to let your past clients know that there will always be a place in your heart (and scheduler) for them. Schedule in monthly emails to check in on how they’re doing. Send them postcards. Make the time to show you care. This not only encourages a positive relationship but also helps when you’re looking for new clients again. (Past buyers are future buyers.)

3. Reinvest
The sweet satisfaction of buying a new laptop or signing up for a website rebrand or hiring a systems person to help you streamline things is incomparable. Feel like a REAL adult and tell the internet, “I’m a BALLER NOW!”

4. Prepare
Take a look at when the booked out status is going to run dry and make sure to start planning and preparing a month or so in advance for re-launching or filling up your client spots. Nothing worse than living on Cloud 9 only to find out that you forgot to fill it up.


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5. Expand
Make your life easier when you have to fill up your spots by taking the time now to grow your audience. Run webinars, host Twitter chats, jump on Periscope, create new opt-ins, give back to the internet to grow your following.

6. Cultivate
By being booked out, you’re going to have a wait-list to start working with you. Have a private, earlier launch to these specific people because they’re showing lots of interest. Make sure to give them something fun, free and special for being on the wait-list in between your spots opening.

7. Raise
That’s right. You’re in demand, overlord, which means you can raise your rates now. Consider this your level-up moment! Let everyone know your rates are increasing and if you have a couple of one-off spaces give them a chance to buy them.

Nothing gets people as excited like a deadline.

8. Sleep
Ahhhh, the sleep of the booked out is one of the finest things in life. Sayonara, 2am money-stress wake-ups!

9. Play
When you’re hustling hard, fun gets bumped to the back like a dude at a ‘girl’s night’ bar line. What’s a hobby you haven’t done in a while or even better, one you haven’t tried yet? Time to discover what you enjoy doing outside of business and hustling. It’s a good time to take a long weekend away as well, you’ve earned it.

10. Learn
Time to do development work on yourself. Is there a skill you’ve been putting off to launch your new thing? Has a new social media platform emerged that you wanna play with? By figuring out how to be client catnip, book out your business, time to improve your skills for them and you.


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How I Went From Inconsistent Clients to Booked Out 12 Months in Advance

Making sure you’re booked out months in advance is super stressful when you’re already overwhelmed with your current client work.

I get it.

For the past few years, I’ve been consistently booked out at least 6-12 months at a time. I know it sounds like a mega-brag, but it certainly didn’t start out that way.

(You are not alone!)

Story time, friends. Come sit close to my whiskey breath like your dear old grandpa.

When I first left my full-time gig and branched out on my own, I thought I was set. I had 5 high paying clients locked in for VIP days as a marketing strategist. Solid start!

I thought they would keep booking themselves so sat back and focused on working on my clients' work.

Half-way through the month, I realized I had ZERO clients booked for next month.

All of a sudden I was fumbling around in a hamster wheel of tactics trying to find new clients while getting my work done. All too often I ended up fucking up in one area, or worse, letting down a client.

My hustling was never ending and exhausting.

This is something that I not only see happening for my Be Booked Out students before they sign up, but I also see it all over internet.

There’s honestly just not enough time in the day to work with clients, get client work done, AND make sure you have enough clients lined up for next month.

You’ll end up burning yourself out.

The way to avoid this is to set a marketing system in place and structure your business for success right now.


 

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Bring gin. It's gonna be a boozy doozy.

 

I could get my clients booked out, but I wasn't at the time. So I had to sit myself down and do the hard things I'd been avoiding. 

The key things I had overlooked to do for myself that I was doing for my clients:

I wasn’t packaging services up strategically.
You need to have multiple packages available that basically sell each other. You don’t want to combine all of your services into one shiny package and give all the goods away at once.

That might get you one sale from each client, but if you separate them, it's easier for you and you make more profit per client. 

More importantly, the client is happier buying separate packages because they know what result to expect. Vague results = unhappy clients. 

My sales page wasn't capturing clients
This is a Seinfeld joke- everybody’s super excited to buy food when they’re hungry, but after they’ve eaten at a restaurant the food no longer has the same value right? Because you’re full.

Same goes with services.

Your services are far more valuable before the work is executed. Once they’re complete, they lose their shiny value.

So you always want to make sure you get paid upfront like a drug dealer. 

I wasn’t strategically booking packages for a longer period of time.
I was selling myself short. Booking clients for 10-20 hours on jobs that would realistically take me 35 hours to accomplish. Booking out more time will only help you, and if you finish your tasks ahead of schedule, sweet! It’s time to treat yourself.

Fuck VIP days when you're a newbie/have a small audience.
VIP days sound nice, but you’ll end up giving all the goods away. Your client gets all of your hard work in one day, and then they lose interest in coming back, because you've give them a shit ton of value but zero results.

They basically get a massive TO-DO list from you and feel overwhelmed. 

Clients just want results, not more work.

In the end I figured out what I needed to structure, and developed a strategic method. I used the same method over and over AGAIN and realized that’s what my business was missing all along to guarantee work and success.

That’s the key with a PROVEN method, is that it SHOULD work, no matter the type of business.

You can see that with my clients below they all got booked out and they're all in DIFFERENT industries.

 

Learn more about this PROVEN marketing method that gets you and your friends booked out (cuz there's plenty of clients for everyone).

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Courses vs Clients: Which Way to Full Time Income Fast?

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I love tiny goats. Their tiny pitter patter. Their cashmere coats. Their stylish pajamas.

I would love to have 10 ripping and rollicking thru my apartment. Filling it full of audible joy and four-footed backflips but then reality barges in, and the following becomes transparent:

  • After 10 minutes, my apartment would be broken and full of surprisingly large goat pellets.
  • I’d spend 23 hours and 15 minutes a day having to dodge eeny weeny goat heads trying to bust my shins.
  • 10 mature billy goats in 500 square feet is not the synonym for a good time.

Even though the internet makes you believe tiny goats are the only thing you need – everlasting joy, heart-explosions, and soft petting – it’s setting you up for failure.

Same thing goes with courses and passive income. You read about how money should flow in via funnels, large chunks at a time, covered in chocolate while you work on your caramelization in the sun.

It’s bullshit.

You’re reading advanced advice that you’re not ready for (yet) since you can’t even sell your services, which sucks to hear because your parents told you you could be an astronaut but time to check yourself – you’re Earth-bound – stop eating expensive freeze-dried ice cream and let’s put you back on track.

If you want to make good money online quickly then you need to be selling services. 

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Why?

Because you can start making money with your services within hours from a well-written sales page whereas with courses you need years of audience-building, and thousands of dollars invested before you see that cold hard cha-ching in your bank account.

That’s the real real, right now you could launch a whole new package in a few hours and start selling spots, generating anything between $1,000 – $18,000 of recurring client revenue for your business in a COUPLE OF DAYS.

That’s it, that’s how accessible services are. They’re right THERE.

To make that same amount of dollars, you’d need to spend at LEAST 2 years audience building, 2 weeks testing product ideas, 2 months promoting and launching your idea, then 8 weeks writing your product.

You’d need (bare minimum) – 4 months, 100 perfect people on your list and a $297 price point to hit a $1,000 with your course. How come? Because most online course creators are stuck at a 2% conversion rate due to their less than inspired marketing strategies.

Math is a bitch and we’re always looking for new ways to gain her favor when it comes to marketing.

Truth smack: if you can't sell services you can't sell courses. 

Save your money, make some $$$ and start with services.

The progression you NEED to be taking with your online business is:

Start selling services > build your audience up > offer your premiere program

That’s the most profitable and viable version of making online.

When you try to skip ahead you end up cockblocking your money-making before it started.

It's like you adopt your tiny goats before having a farm or backyard.

We all want to find the MOST effective way to use our minutes, cash in on our smarts, and add another day off to our week.

The solution? Services.

Stop dicking around with digital products, you need to focus on services first. 

Let’s get you months of clients signed, sealed and delivered to your digital doorstep!


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